Things I've noticed with SOME med device reps these days...

𝗧𝗢𝗢 𝗠𝗨𝗖𝗛:

Thinking of surgery as just a transaction. 

Using sales tactics to push products. 

Relying on an old school brochure to lead the conversation.

Selling.

𝗡𝗢𝗧 𝗘𝗡𝗢𝗨𝗚𝗛:

Considering yourself a consultative partner.

Fostering informed decisions. 

Using digital content or videos.

Understanding surgeons need to make the best decision for their patient, not your quota.