Put yourself in a surgeon's shoes.
I'll help with an analogy.
You hit the Home Depot to find what you need for an upcoming project.
You arrive at the screw aisle to find 10 different reps shouting at you about "benefits" of their screws while jamming a brochure in your face.
Look how strong our screw is!
Our inner/outer diameter is the best in the biz!
We have headed & headless!
Would this be helpful to you and your project?
What if through all that yelling "look at me" you heard a voice that asked the question, what kind of project are you working on?
Do you do a lot of these types of projects?
Are there any products you've used in the past that you liked/disliked?
Would it be helpful to do a quick demo and see if the screws I can offer are the right fit for this particular project?
Oh, and if you'd like, we can have one of our team members join you in case any questions come up mid-project. We understand how costly every minute is when things don't go smoothly.
Are you putting yourself in your surgeons' shoes?
Are you putting yourself in your reps shoes when you tell them to go stand in those aisles and sell, sell, sell?
Because I am...
People wanted faster horses and Henry Ford gave them the automobile.
I'm certainly no Henry Ford, but I'm working on a faster vehicle for our surgeons and a new way for our reps, and the folks still selling horses aren't going to like it.
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